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Privacy Policy

Privacy Policy

How information is used 

The information and data about you which we may collect, use and process include the following:  

  1. Information that you provide to us by filling in the forms on the website or any other information you submit to us via the website or email.  
  2. Records of correspondence received via the website, email & telephone.  
  3. Your responses to surveys or customer research that we carry out from time to time.  
  4. Details of the transactions you carry out with us via the website, telephone or other means.  
  5. Details of your visits to the website including, but not limited to, location data, weblogs, and other communication data.  
  6. We may use your personal information and data together with other information for the purposes of processing your bets, including card online payments, mobile and bank transfer payments setting up, operating and managing your account, complying with our legal and regulatory duties, building up personal profiles, carrying out customer research, surveys and analyses.  
  7. Regularly providing you with information about promotional offers, products, and services.  
  8. Monitoring transactions for the purposes of preventing fraud, irregular betting, money laundering and cheating.  


Should you wish to unsubscribe from any or all forms of communication, please use the ‘Unsubscribe’ link found in our promotional e-mails or contact or Customer care service at cs@betking.co.ke

Information Storage  

We will take all reasonable steps to ensure that your information secured and protected. We will only disclose personal information to other companies within associated or subsidiary companies and to business partners, successors in title to our business and suppliers that are engaged to process such information on our behalf. If you apply for an account with us then to help us make credit decisions about you, to prevent fraud, to check your age and identity and to prevent money laundering, we may use third parties including credit reference agencies who will record any searches on your file. We may also make inquiries of and disclose details of how you conduct your account to such agencies, security organizations and any other relevant third parties for fraud and money laundering prevention.  

Telephone Calls  

Telephone calls to and from our Customer Contact Centre are recorded for training and security purposes along with the resolution of any queries arising from the service you receive.  



Use of Cookies  

To make your visit to the Website more user-friendly, to keep track of visits and to improve the service, the company collects a small piece of information sent from your browser, called a cookie. If you register with us or if you continue to use the website you agree to our use of cookies. We will take all reasonable steps to ensure that your information and data is treated securely and in accordance with this Privacy Policy.  

Disclosure of Information  

We are entitled to share the information we hold of you which includes personal data and betting history with the regulator, sporting bodies and other bodies, including the police, to investigate fraud, money laundering or sports integrity issues and to comply with our regulatory duties. In the processing of your BetKing account and associated transactions, the company has recourse to credit rating agencies, fraud detection agencies, anti-money laundering agencies who may keep a record of your information. You hereby consent to such disclosures. All such information will be held in accordance with this Privacy Policy.  

Changes to our Privacy Statement  

Any changes we may make to our Privacy Policy in the future will be posted on this page and any such changes will become effective upon posting of the revised Privacy Policy.


 Last Updated: 2020-05-31 01:28:16