Introduction and General Terms
This Privacy Notice sets out what personal information we collect from you when you use, access or interact with our Website, including any mobile application and other service channels, how we collect your personal information, why we collect it and how we use it, and related matters.
Please read this Privacy Police carefully to understanding Our views and practices regarding your personal information and howe we will treat it and how to contact Us if you need any clarity or assistance, using the contact details set out at the end of this notice.
This Privacy Notice is applicable to:
All platforms, games and services offered by Entertainment Group Kenya Limited (“BetKing”, “We”, “Us”, “Our”). BetKing brand is authorized and regulated by the BCLB (Betting Control and Licensing Board) under the Betting, Lotteries, and Gaming Act, Cap 131, Laws of Kenya under License No. BK0000156.
BetKing are the data controller for the Website, including any mobile application and other service channels available to You from time to time.
What personal data do we collect?
Overview: We may receive and collect personal data about you in several ways, including when you access or register or sign up to our services; you access or make use of, interact with any of our websites or applications or participate in or interact with any of our products or services on our Website or other service channels , you contact our support centre, you participate in any marketing or promotional activity or you submit your personal data to us for any other reason related to our services. We may also receive personal data from third parties that have obtained it from you and that are permitted to share it with us.
Information we collect
The information and data about you which we may collect, use and process may include, but is not limited to, the following:
Purposes for collecting personal data
Overview: We may collect, use, and store your personal data for the purposes of providing, promoting, maintaining, personalizing and improving our products and services including the offering of various products and services for your participation, to develop new products and services, and to protect Us, content partners and our users from fraudulent or illegal activity.
Purposes: Specific purposes for which we process your data include:
Who are the recipients of personal data?
Your personal data may be disclosed to the following categories of recipients:
BetKing and its affiliates, which includes our holding companies, subsidiaries and entities that control or are under common control with BetKing, when necessary for the ongoing maintenance and continued provision of the services to you, who will process it on behalf of BetKing for various operational purposes when necessary (such as website hosting, maintenance, email communication services and get all information required for the computation and tabulation of points);
trusted service providers retained by us to enhance or provide services to you, acting at our instruction, including hosting services providers, cloud storage providers, sponsors platform development software providers and the developers of our products and services, support and security services providers, analytics tools and services providers, customer support services providers, banking, payment and reconciliation services providers, couriers for the delivery and fulfilment of prizes arising in respect of any product and/or service, independent auditors to assess and ensure compliance with the rules of products and/or services;
marketing services providers supporting us in promoting our products and services, including marketing agencies, email distribution and other marketing tools providers, social media marketing services providers including Facebook and Google, as well as analytics services providers;
partners who may offer access to our products and services on our behalf and/or partners with whom We co-operate with respect to hosting and placing our products and services on their platforms;
third parties in relation to sports integrity and compliance monitoring activities and prevention; and/or
third parties in relation to reorganization of the Betking group, in particular a third party that acquires (or proposes to acquire) ownership or control of our assets, shares or management, or that of our affiliates by any means, or a third party from whom we acquire, ownership or control of assets, shares or management.
Lawful basis for Processing your Information
This policy is not intended to prevent the processing of Personal Data but to ensure that it is done fairly and without adversely affecting your rights.
BetKing ensures that Personal Data is processed lawfully, this is achieved by enforcing the principles of good practice and processing Data with applicable laws, this is includes the below principles:
Anyone who is entrusted with the Personal Data of a Data Subject or who is in possession of the Personal Data of a Data Subject shall be accountable for his acts and omissions in respect of data processing and in accordance with the principles contained in this Policy.
What are your rights?
Your data subject rights. You have the following rights with respect to your personal data processed by Us:
Right to Access: You have the right to access your personal data;
Right to Rectification: You can ask us to have inaccurate personal data amended
Right to be forgotten: You can ask us to erase personal data. Note that we will keep only personal data that are necessary where such data is under an investigation or under a subsisting contract which may require further processing or where the data relates to criminal records; or for us to comply with financial and tax regulations and for the establishment, exercise or defense of legal claims;
Right to Object to processing (marketing): You can object to processing your personal data for marketing purposes; You can object to processing of your personal data based on Our legitimate unless We have a valid ground to continue processing the data;
Right to Data Portability: You can ask us to receive your personal data that you provided to BetKing in machine-readable format or have such data transmitted to a third party; and
Right to Restriction of processing: We may be required to have your data restricted for processing in certain circumstances.
Exercise of your rights
You can exercise your rights and lodge requests to Our Data Protection Officer who can be contacted at [email protected]
Withdrawal of consent: In some situations when we may seek your consent for processing. In such case, you will have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Support center: Should you have any difficulties with exercising any of the rights referred to above using your Account, you may contact us at the customer support email address [email protected] for assistance (in such case, for security reasons you may be asked to confirm your request by logging into your Account and upon such confirmation your request will be considered to be validly filed).
Complaints: You can raise a complaint about our processing with the data protection regulator in your jurisdiction. If you find it difficult to contact the data protection regulator, we will help you.
Obtaining Your Consent
You consent to the processing of your Personal Data when you access our platforms, or use our services, content, features, technologies or functions offered on our website or other digital platforms.
Your Data Rights
We will process all Personal Data in line with Data Subjects' rights, your rights are to:
(a) Request access to any data held about you.
(b) Prevent the processing of your data for direct marketing purposes.
(c) Ask to have inaccurate data amended.
(d) Prevent processing that is likely to cause damage or distress to yourself or anyone else.
(e) Withdraw your consent at any time, provided that the withdrawal of your consent shall not affect the lawfulness of processing based on consent prior to the withdrawal.
How long do we store data?
Data Retention Principles: We process your personal data for the duration of your registration and holding of a BetKing account and following the end of such registration or holding of the account to the extent that the data is necessary for the purposes with respect to which we are permitted and/or required to process data, in any event no longer than for the period of expiry of claims, including for the following purposes:
compliance with obligations resulting from Applicable laws to which We are subject;
establishment, exercise or defense of legal claims as well as for the purposes any other legal proceedings or compliance with any judgments and/or decisions issued by public authorities;
research and analytics;
marketing of Our products and services; and
maintaining the Account in accordance with the termination provision below.
Access to your Account after termination: Following the cancellation or termination of your Account, your Account, and your personal data and any related information will be deleted and not available should you re-subscribe. Data shall only be retained for a legitimate legal purpose as may be required by any relevant data laws.
Data retention Principles with respect to consent: As outlined above we might be processing your data based on consent. In such event we process data only as long as the consent is valid and to the extent that the data is necessary for the purposes with respect to which we are permitted and/or required to process data.
Where appropriate we will encrypt, pseudonymize, anonymize and/or segregate information so that we may make use of it in a manner that avoids unnecessary identification, in the interest of protecting your privacy and enhancing security practices.
Safeguarding and Protection of Information
We will take all reasonable steps to ensure that your information secured and protected. BetKing has put in place technical and operational measures to protect your information from unauthorised access, accidental loss, or destruction.
Your Personal Data is kept private, and we make every effort to keep your Personal Data secure, including restricting access to your Personal Data with us on a need-to-know basis. We require our staff and any third parties who carry out any work on our behalf to comply with appropriate security standards to protect your Personal Data.
International Data Transfers
From time to time, we may need to transfer your personal information outside Kenya in accordance with our use of Your Personal Data set out above.
Where we send your information outside of Kenya, we will make sure that your information is properly protected in accordance with the applicable data protection laws.
Non-Compliance with this statement
Changes to this Notice
In case of discrepancy between this document and the Terms and Conditions the provisions of this Privacy Notice will prevail.
Contact and Complaints
If you would like further information on this policy, like to request your data, or lodge a complaint you may contact our Data Protection Officers by emailing directly. [email protected]
You also have the right to lodge a complaint with the relevant supervisory authority that is tasked with personal data protection within Kenya.